// services
SEO &
Performance
Search visibility is not a plugin you bolt on at the end - it is architecture. We build sites the search engines and AI answer engines can read correctly, then prove it with automated audits on every deploy.
What is included: SEO & Performance
Technical SEO
Canonicals, structured data, sitemaps, robots, redirects, and clean semantics - baked at build time, not patched after launch.
Schema markup
JSON-LD that describes your business the way machines read it: LocalBusiness, Services, FAQs, and the graph that ties it together.
Core Web Vitals
Real performance work - self-hosted fonts, right-sized images, minimal JavaScript - measured against the vitals Google actually grades.
AEO: answer engines
Content and markup structured for AI search - the Perplexity and ChatGPT crawlers read structured data too.
Why we build it in rather than bolt it on
Most SEO services arrive after the site is built, which means they are working against the architecture instead of with it. Canonical tags get patched into a template, schema gets injected by a plugin, and performance gets chased by removing features.
We do it the other way. The site is generated as static pages at build time, with structured data, metadata, and canonical URLs produced as part of the build itself. Nothing is bolted on, so nothing can quietly fall off in an update.
It is verified on every deploy, not once
An SEO audit run once is a snapshot. The value is in running it continuously, so a regression is caught before it reaches production rather than discovered months later in a traffic graph.
This site runs that way. Our continuous integration fails the build if the audit regresses - a missing canonical, a broken structured-data block, or a page that drops out of the sitemap stops the deploy. It is the same pipeline we set up for clients.
Structured data, and why it matters more than it did
Search engines have always used structured data to understand a page. What changed is that AI answer engines now read it too, and they are increasingly how people find businesses. A page with clear JSON-LD describing what you do, where you are, and what you charge is legible to both.
We mark up the business itself, the services offered, the questions customers ask, and the relationships between them - one connected graph rather than disconnected fragments.
What we will not promise
We will not promise rankings, and you should distrust anyone who does. Rankings depend on relevance, competition, links, and time - only some of which we control.
What we do promise is that the technical foundation is correct, verifiable, and tested continuously. That is the part of the problem that can be solved deterministically, and it is the part that most sites get wrong. The rest is content and patience.
Common questions
Do you guarantee rankings?
No - anyone who does is selling you something. We guarantee the technical foundation is correct, verifiable, and tested on every deploy; rankings follow relevance, links, and time.
What tools do you use?
Our own. Prestruct and Freestruct, our open-source SEO engines, run this site and hundreds of pages like it - and our CI fails if SEO regresses.
Can you improve a site you did not build?
Yes, and it is common work for us. We start with an audit of what is actually wrong rather than a generic checklist, then fix the highest-impact problems first.
How long before we see results?
Search is a months-long feedback loop, not a switch. Technical fixes can take effect in weeks; content and authority compound over a much longer horizon. Anyone quoting a fixed date is guessing.
Do you do link building?
We do not buy links. We help you earn the kind that count - real business listings, directory presence, and content worth citing - and we will tell you when off-site work is the better investment than anything on the page.